Genesis of the name of numerunique and its logo
17/04/2021
As evoked at the end of the announcement of the change of commercial name of numerunique, this denomination results from the fusion of the adjectives digital and unique.
Digital is taken here in its sense opposite to analog. It corresponds to the first part common to the fields of activity of numerunique: the conception and the realization of informatics services or of objects manufactured by means of machines piloted by a computer.
The services or the objects produced by numerunique have also in common that they are unique. The uniqueness of the services provided by numerunique is a finding: most of the informatics developments of numerunique are specially adapted to the requirements of a single client. The uniqueness of the objects realized by numerunique is a choice, in opposition to the great series and invasive productions of the industrial world.
And if we fuse digital and unique by factoring their common letters ("ique") we obtain numerunique, the accent on the é of digital being omitted for simplicity.
This symbolic is illustrated in the logo of numerunique:
The approach of grouping the common letters of digital and unique was reiterated to concentrate still the appellation numerunique in nun for the main domain name of numerunique: nun.tf
At the level of the logo, we could also make a parallel with the perspective representation of the 3d bit (
) which serves as icon to the sites of numerunique and of signature engraved on the objects realized by numerunique.